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06
Feb
2020

Love Island is Behind the Shocking Rise in Cosmetic Surgery

Dr John Curran is the Lead and Medical Director of the Aesthetic Skin Clinics with experience in aesthetic medicine over 20 years.

The nation’s favorite reality TV show is back on our once again, only this time in the middle of winter and not summer.

Over the years, the show’s appeal has grown to the point where ITV has felt it necessary to air the show twice the year, with the winter series taking place in South Africa, and a luxury villa in in the summer.

Once again, the introduction of Love Island to our has seen young people flood off Netflix to watch live television again, and it’s ITV2’s most successful show, with the current series’ opening show attracting 4.8 . But amid all the bikinis, cocktails and drama, a about many of the has begun to influence the British public.

treatments are on the rise amongst young British people, and Love Island is said to be part of the cause. Every day, it seems like another "before" photo of a Love Island contestant showing their pre-cosmetic look surfaces and doing the rounds, astonishing everyone with the shocking difference between what they look like now in the villa.

Is this obsession with getting the Love Island "look" influencing people to seek out treatments?

Aesthetic Treatments: A Ticket to the Villa?

It’s no secret that many of the contestants on the current and previous series of Love Island have had .

Everything from to , and have either been confirmed by the contestants themselves or been speculated on by after the trending "before and after" photos.

Current Love Island star, Phillips, has quickly won over the hearts of many with her straight-talking ‘down-to-earth’ and inspiring story. Over the last 4 years, Shauna has been on a dramatic weight loss journey, which has helped to ensure she quickly became a fan favorite in the villa.

fans of the show their for the Love Island star, there are some who are just what cosmetic and she has had done to further enhance her look.

are suggesting that may have undergone some rhinoplasty work to sculpt the shape of her nose, it also looks like some enhancements have been made to the and some work has been carried out.

Last year’s contestant, Maura Higgins, was placed under intense scrutiny for her "before and after" as photos began to showing her from her school days, highlighting the incredible transformation.

Her lips have been a talking point, with a photo from 2012 showing her to have much thinner lips than she is sporting, to the claims that she has had lip . However, the star’s mum has denied that her has had any done of the lip .

The previous contestant Megan was also put under the spotlight when her "before" photos surfaced, an transformation which included having her , breast augmentation, and .

There seems to be an unwritten that, in order to have a chance to appear on the show, are a must.

The stats don’t lie; the British public is obsessed with seeing how the Love Island looked before their treatments. to Google, the search terms for "before and after" relating to Love Island has 100% in the first week that the show aired, with a spike of to the twins who the villa, Jess and Eve Gale, and even for "Maura Love Island before and after" increasing despite her featuring on the previous season of Love Island. This data highlights just how much interest there is in the surgery and cosmetic the are getting before they enter the villa.

The show appears to be people’s to cosmetic surgery, either to achieve the Love Island "look" for or so they have a chance to head to the island themselves.

A 22 from London went under the knife for breast augmentation, in the hopes of looking like her Love Island idols; another young woman spent £15,000 on , , and a all in a bid to make it on this year’s series of Love Island, only to have her rejected.

Cosmetic Surgery ‘the Norm’?

The "Love Island effect" doesn’t just seem to be affecting a small minority of individuals; the average age of women going under the knife has dropped from 42 in 2012 to 37 in 2018, making it the youngest it has ever been. Research from BBC Radio 5 Live that watching just a couple of of Love Island the likelihood of years olds to consider lip by 11%. Research from BAAPS (British of Aesthetic Plastic Surgeons) shows that breast augmentation is up 7% when to the previous year, with rhinoplasty up just 1%. Although, a clinic in reported a 200% increase in demand for this following Megan Barton-Hanson’s entrance into the villa two years ago.

A poll conducted by VICE UK found that 59% of 51,000 believe that getting lip fillers are comparable to getting a haircut or manicure, which was a particularly statistic, as cosmetic is being to the point where individuals are not fully researching .

Some beauty clinics have been capitalizing on the show’s success by offering deals of injections and using catchphrases and from the show to entice fans into buying. The deals expire when the series ends and have been for young people to opt for the procedures without them first.

One such clinic even on their social media posts, highlighting what work she had done to her face and that they could the same look.

Megan has that is "more common than not" in the world of reality TV.

She claims not to have realized just how much she would be scrutinized for the amount of work she’s had done, given the sheer about of people on the likes of TOWIE, Geordie Shore, MIC, and the Kardashians who have cosmetic procedures.

Is This Promotion of a Good Thing?

Whilst many would be quick to criticize the likes of Love Island promoting cosmetic procedures, it can also be thought of in a more positive light. Such a show that showcases people who have cosmetic procedures, many of whom are open about the work they’ve had done, could serve to help make those who feel with their have the confidence to seek cosmetic .

However, it is worth that treatments, especially surgeries, are not to be taken . You should always think very carefully before having any procedures, do some research and take time to consider if it’s for you. If you decide it is something you would like to explore further, you can book a with an doctor who will be able to offer you guidance on the best course of action.

If you want to read more, the experts at Room really know what they're talking about and have put together some , , , and   FAQs just for you. 

If you have more questions, you can use the , , , or   to talk to our panel of trained experts. 

If you're keen to get started with any of these treatments right away then you're in luck - those clever folks also have a list of trusted, accredited , , , and  in your area.

Thanks to the author of this amazing blog , who is the Lead and Medical Director of the . With experience in aesthetic medicine over 20 years,

A respected and highly physician, Dr Curran specializes in cosmetic dermatology, cosmetic procedures, and other non-surgical . He has a particular interest in Skin health, anti-aging solutions, radiofrequency-based devices, laser treatments, and .

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